Backus wins 12 communications awards

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The William W. Backus Hospital Marketing and Public Relations efforts were recognized with 12 communications awards at a regional conference this week — including seven for first and second place.

The awards were presented to Backus and Miranda Creative at a New England Society for Healthcare Communications (NESHCO) conference in Providence on Tuesday:

Gold Awards

  • Media Relations
  • Special Events — Survivors in Fashion
  • Outdoor ad — Backus Mobile Health Resources Center van makeover

Silver Awards

  • Print advertising campaign — “Pride” series
  • Employee Recognition
  • Employee Communications
  • Potpourri — Healthy Living and Healthy Sports  columns,  blogs and podcasts

Awards of Excellence

  • Annual Report
  • Magazine Design — Healthy Connections
  • Special Events — Dr. Bernie Siegel
  • Physician Relations — Progress Notes physician newsletter
  • Electronic Marketing — HealthE*Connections e-newsletter